Infra-violet is a vibrant fuchsia-magenta with a violet iridescence. It has decent color payoff, and it actually performs better on the lid in terms of pigmentation–it has some very slight fading over time. Make Up For Ever #89 is more magenta. Both Urban Decay Fishnet and MAC Stars ‘n Rockets are less pink, more purple. Bare Escentuals Boudoir is very similar though has less iridescence.