Electroplate is a purplish-gray taupe with soft champagne sparkle and a semi-metallic finish. The color payoff was decent but less opaque on the lid during application. Buxom Pug is nearly the same, perhaps less purple-tinted. Chanel Illusoire is darker, has more of a blackened base. Make Up For Ever #2 is browner. MAC Dynamic Duo 3 is darker, less shimmery. MAC Keep Your Cool is darker, browner. Urban Decay Mushroom is a smidgen grayer. Giorgio Armani #4 is browner.