Phiff! is described as a “light beige nude.” It’s a pale, peachy beige with gold and white sparkle/glitter. It’s sheer on the lips and adds a hint of warmth and moderate sparkle. The consistency is on the thicker side, and this shade wore for two and a half hours. I also felt some of the grit of the sparkle as it wore away. Chanel French Toffee (83) (LE, $27.00) has finer shimmer. MAC Soft Serenade (LE, $15.00) is more shimmery. Urban Decay Midnight Cowboy (P, $19.00) is similar. MAC Boundless Beige (P, $19.50) is lighter. MAC Moth to Flame (P, $20.00) is a touch warmer. See comparison swatches.