Prepare for Pleasure is described as a “bluish red.” It’s a brightened, pink-red with cool, blue undertones. It had semi-opaque color coverage, and it applied evenly overall. It wore for almost three hours. Revlon Fatal Apple (P, $7.99) is warmer. NARS Norma (P, $26.00) is redder, darker. MAC Forever Rose (P, $19.50) is a bit lighter. Dior Ceremony Red (LE, $28.00) is darker, shimmery. Giorgio Armani #523 (P, $29.00) is slightly pinker. See comparison swatches.