Pure Femininity is described as a “mid-tone blue pink [with a Satin finish].” It’s a cool-toned, cotton candy pink with a nearly matte finish–it doesn’t even show any sheen unless it’s really buffed into skin (but then it’s very, very sheer). The color payoff was good, and the texture wasn’t too dry or powdery. This shade wore well for seven hours and looked somewhat faded after eight hours of wear. theBalm Argyle is warmer. Edward Bess Bed of Roses is darker, warmer. NARS Angelika is darker. MAC Peony Petal is cooler-toned. MAC I’m the One is similar. Bobbi Brown Pastel Pink is also similar. See comparison swatches.