How Beautiful! is a light-medium beige-bronze with a satiny shimmer-sheen. It’s warmer and less frosted compared to MAC Belightful. It’s very, very sheer. It may be a subtle bronzer on the most porcelain of skin tones, but even that may be a stretch. My arm, which is around NC20, barely shows the product once it is blended out. It’s a nice way to add a hint of warmth (without being orange or gold) to the skin, and the sheerness should allow for easy application for both cool and warm skin tones. I will caution that on medium to dark skin tones, the effect is minimal, so you may prefer something with more oomph.