L’Oreal Endless Pearl In 24HR Infallible Eyeshadow ($7.95 for 0.14 oz.) is a pale beige with neutral-to-warm undertones and a mostly matte finish. It had good color payoff, but it has the kind of texture that works best dry, as it tends to crumble and stick to itself when applied wet (so it doesn’t apply as smoothly). Dry, it can be somewhat powdery and may look chalky on darker complexions. This is a shade you’ll find across brands, but it’s a great basic shade that works well as a highlighter on lighter complexions or as a neutralizing color to sweep over the lid to even out their color. Bobbi Brown Ivory, MAC Shroom (warmer, satiny), Urban Decay Walk of Shame, Wet ‘n’ Wild Drinking a Glass of Shine #5, Urban Decay Anonymous (satiny), theBalm Adagio, and MAC Brule are all rather similar.