White is a crisp, slightly cool-toned white with a matte finish. The texture is soft, a bit powdery, and does look a little chalky against my skin tone (but blended out, with other shades–I used it mixed with Cream–or on paler skin tones, it should be fine). Sugarpill Tako is similar. bareMinerals Cumulus is cooler-toned. Make Up For Ever #00 is similar. Inglot #373 is also similar. Inglot #318 is a touch cooler. Bobbi Brown White is similar as well. See comparison swatches.