Mauve is a muted, pink-plum with a matte finish. It had really nice color payoff, and the texture was very soft but a touch powdery. NARS Charade #1 is warmer, more shimmery. Illamasqua Forgiveness is darker. Inglot #344 is warmer. Bobbi Brown Dusty Lilac is similar. Le Metier de Beaute Icon is similar. See comparison swatches.