Laura Mercier Myth Rouge Nouveau Weightless Lip Colour ($25.00 for 0.06 oz.) is described as a “plum rose.” It’s a reddish plum with subtle, cool undertones and a matte finish. Givenchy Violine Precieux (312) (LE, $36.00) is very similar. Tom Ford Beauty Casablanca (P, $45.00) is more muted, less red. MAC Deliciously Forbidden (LE, $16.00) is slightly more plum. MAC Craving (P, $16.00) is more muted, less red. See comparison swatches.