Plum Smoke is described as a “smoke amethyst.” It’s a muted, smoky purple with neutral-to-cool undertones and a matte finish. The texture was incredibly soft, finely-milled, and a little buttery, with great color payoff and no powderiness. Too Faced Mulberry (LE) is darker. MAC Stormy Pink (P, $18.50) is lighter, grayer, cream product. LORAC Mauve (P) is pinker. Benefit Rain Check (P, $20.00) is darker. Inglot #358 (P, $6.00) is similar. See comparison swatches.