Immortal Love is a dark, warm-toned brown with a matte finish. It had good color payoff in a single pass, and it was buildable to opaque color with a creamy, glide-on consistency. It lasted eight hours with some minor, but noticeable, fading. Make Up For Ever #25L is lighter. Bobbi Brown Chocolate is darker. Urban Decay Whiskey is lighter. Urban Decay Bourbon is warmer. MAC Seasonally Spicy is lighter, warmer. See comparison swatches.