Countess is a light beige with warm undertones and a matte finish. It was very pigmented, but it was somewhat powdery as the texture was very, very soft. theBalm B1 (LE, $16.00) is similar. Urban Decay Bleach (LE, $18.00) is similar. Disney by Sephora Ali Ababwa (LE) is darker. MAC Blanc Type (P, $15.00) is more neutral-toned. L’Oreal Endless Pearl (P, $7.99) is less warm-toned. See comparison swatches.