This lipstick lasts FOREVER. I love it! If you know how to apply it, and don't mind being careful with it- it's a great buy. Just add a balm first, let it sit on your lips, then blot it away before applying the lipstick. If you don't, your lips will get REALLY dry. (I learned the hard way!)
Another note; DO NOT eat greasy food with this. Oil is the only thing that removes this lipstick, so eating anything oily will get messy.
Also, when applying gloss over it- Use a light hand. If you don't, the oil in the gloss will pull up all the product and turn your lips into a gloopy, sticky, dripping mess. (Again, I learned the hard way!)
If willing to put up with these things, the lipstick will last all day, it's kiss-proof and doesn't transfer on cups. It's highly pigmented and overall, I'd buy it again.