Focus is a medium-dark brown with a gray-ish tinge and a soft, metallic finish. This is a Liquid Metal, so it’s like a cream eyeshadow in feel. When I used it alone, it was prone to creasing after a few hours. When I used it underneath other eyeshadows in the palette, it didn’t crease. Bare Escentuals Most Requested has more plum in it. Tom Ford Platinum has less red-orange tones. Urban Decay YDK is more golden. Urban Decay Wreckage is grayer.