Illamasqua Kontrol Lipstick ($22.00 for 0.14 oz.) is described as a “blue-violet” by Illamasqua, while Sephora lists it as a “matte deep lavender.” The texture of Kontrol is actually quite different from Illamasqua’s line of lipsticks–it’s very, very creamy. It’s not dry at all, and the reality is the finish isn’t exactly matte either. It’s has a noticeable shine though it wears off in an hour or so, and then it takes on a more satiny, semi-matte finish. I was utterly shocked by how creamy the consistency was! It glided on like butter with mostly opaque color coverage.