A first from Illamasqua: part hydrator, part primer, Hydra Veil is a cosmetic-care primer developed to enhance make-up application and longevity by flooding the skin with immediate rehydration. Providing an instant smoothing effect, it rehydrates, calms, and refreshes skin and enhances the already long-wearing nature of Illamasqua’s make up.
Illamasqua Hydra Veil Rehydrating Gel ($40.00 for 1.0 oz.) is a cross between a primer and a moisturizer, so perhaps it’s best categorized as a moisturizing primer, as it is not a skincare product (e.g. no long-term hydration benefits are claimed). It’s really supposed to help by providing instant hydration, smooth the skin, and prolong the wear of your base makeup.