Hourglass Mood Exposure Ambient Lighting Blush ($35.00 for 0.15 oz.) is described as a “soft plum.” It’s a rosy plum with subtle warm undertones and a satiny finish. In the pan, it looks more neutral-toned, but when everything is blended and applied, I don’t get any of that neutral (let alone cool) undertone coming through. MAC Lavish Living (LE, $25.00) is darker, more plum-hued, more shimmery. Giorgio Armani Light Rose (LE) is browner, less rose/plum. NARS Lovejoy (P, $29.00) is much darker overall, but applied with a softer application, it is similar–just a little more shimmery. bareMinerals The Indecent Proposal (P, $22.00) is darker, less shimmery. See comparison swatches.