I joined Temptalia just so I could review this lipstick. It's well worth the exorbitant price tag---smooth, hydrating, and pigmented enough to brighten up my naturally dark raspberry lips with true-to-tube color that lasts and lasts and lasts. Although many lipsticks tend to feather or bleed on me, this stays exactly where I put it, without a liner. It fades evenly and, afterwards, my lips feel smoother and more moisturized than before. I'm a convert, and I'll be buying more ridiculously-priced Rouge G lipsticks in the future.