Guerlain Gigolo Rouge G Lipstick ($47.00 for 0.14 oz.) is described as a “pigment rich plum with a terrybly couture style.” It’s more of a berry-red on me than a plum with plum and ruby micro-shimmer. NYX Violet Ray and Make Up For Evere #13 are similar in color but has a frostier finish. YSL Forbidden Burgundy is less red. MAC Rebel is has a lot less red and more of a berry look.