Gemma is described as a “rosy mauve.” It’s a medium, rosy pink with subtle, cool undertones and a warmer, golden pearl. The finish is lightly glossy with a fair amount of shy. The consistency is lightweight, hydrating, and glides on easily but doesn’t settle into lip lines or look streaky on. It had mostly opaque color coverage and lasted for five hours on me. See comparison swatches / view dupes side-by-side.