Guerlain Voilette de Madame (101) Rouge Automatique Lipstick ($35.00 for 0.12 oz.) is a rosy pink with a neutral vibe. It delivers mostly opaque color coverage (my lip freckle is just barely peeking out). This is a soft, everyday kind of shade–it will instantly wake up your face, because it’s natural with enough pinkness to add a little extra color to your pout (unless you have more naturally pigmented lips, in which case, this may not do much for you!). It has a natural shine, and the texture is very creamy and soft. Chanel Jersey Rose is several shades lighter. Shiseido PK 327 is pinker and lighter, as is Cle de Peau #124. The color reminded me more of Guerlain Gentiane without the shimmer.