Guerlain L’Heure Bleue (168) Rouge Automatique Lipstick ($35.00 for 0.12 oz.) is a ruby-shimmered blue-based red with a subtle pinkness. The color payoff is mostly opaque, but there’s an underlying sheerness that gives it a translucent look. It’s pinker than MAC Prolong. Chanel Byzantin is darker, redder. Dior Technicolor is slightly darker. Guerlain Girly is pinker, less red. Estee Lauder Wild Violet is a touch purpler. MAC Perpetual Flame is slightly less red. Guerlain’s Rouge Automatiques are supposed to have subtle sheerness–that translucency is part of the formula (it reminds me of jelly nail polishes).