Giorgio Armani #402 Gloss d’Armani ($28.00 for 0.22 fl. oz.) is an orange-red with lots of gold shimmer. When worn, it’s semi-opaque–there is a translucency that allows the natural lip color to peek through, but the gloss imparts a fair amount of color. For those with more pigmented lips, it will likely brighten and enhance but provide seemingly sheerer coverage. It’s not quite as red as Chantecaille Glaze. It is rather similar to Hourglass Primal. Chanel Imaginaire is similar but doesn’t have the gold shimmer.