Giorgio Armani #400 Flash Lip Lacquer ($29.00 for 0.22 fl. oz.) is a is a bold, bright red with subtle, cool undertones and a glossy shine. (I expect this to look cooler-toned on cooler complexions, as it comes off more neutral against my warmer tones.) NARS Norma is slightly cooler-toned. MAC Driven By Love is darker, more shimmery. MAC Send Me Sailing is less pigmented. MAC Russian Red is similar. Dior Ceremony Red is more shimmery, cooler-toned. Chanel Fatale is less pigmented. See comparison swatches.