Estee Lauder Demure Pure Color Sheer Matte Lipstick ($25.00 for 0.10 oz.) is a cool-toned, medium-dark fuchsia pink with a soft iridescent frost sheen. It has a frosted matte finish. NARS 413 BLKR is actually very similar–a smidgen darker but otherwise close both in color and finish. Illamasqua Atomic is also close in color and finish, as it has that frosted matte look and fuchsia hue.