Eyeshadow that makes eyes come alive. True Vision™ technology transforms ordinary color and makes it extraordinary. Smoky shades are smouldering, bright shades are brilliant, light shades now light filled. Your eyes are ultra expressive. Prepare to make an impression. TRUE VISION™ COLOR Maximized color impact Magnified vibrancy, clarity and dimension Amplified brilliance HIGH VISIBILITY FINISHES Each Pure Color EyeShadow shade comes in one of four distinct finishes: Matte: rich, velvety suede Satin: soft, lustrous sheen Shimmer: prismatic-pearl shimmer Metallic: sparkling, glittering metallic HIGH PERFORMANCE WEAR Color adheres velvety smooth, without creasing. Blends easily. Long-wearing. Stays color true. Won’t fade.