What’s-It is described as a “matte clay grey.” It’s a soft, muted gray with a hint of brown and lavender. It had a matte finish, and it had good color payoff. The texture was soft without being powdery, and it was incredibly easy to apply and blend out on the skin. NARS Self Portrait 2 #3 is grayer, darker. MAC Parlor Smoke is darker. MAC Creative Whim is purpler. MAC Silver Gull is darker. MAC Silverwear is more shimmery. MAC Look at the Eyes is purpler. See comparison swatches.