I was so looking forward to getting this blush. I'd swatched it and read reviews and all indications were that this would be perfect for me. So when my local Sephora finally got more in stock (they'd been sold out for quite some time), I grabbed Plum Pop. When I went to use it, I was really disappointed because I had a very hard time getting any colour at all to show up on my relatively fair skin. I can't help but wonder if perhaps this "new batch" isn't as good as the original. After a few uses, I did find this applied better and if I use it over a liquid product (rather than over a powder), it is more visible. So I'm hoping this will continue to improve once I get the top layer sort of evenly worn/roughed up. The colour is lovely and very natural but application could be better.