Chanel Viva (95) Rouge Coco Shine Lipstick ($35.00 for 0.10 oz.) is described as an “intense fuchsia.” It’s a slightly brightened, medium-dark fuchsia pink with cool, blue undertones and a very faint shimmer and moderate shine. It had semi-opaque color coverage–more than most shades in this formula–and lasted for three and a half hours. It was lightly moisturizing while worn. My guess is “intense” is used to describe greater-than-normal pigmentation. MAC Good Taste (P, $22.00) is brighter. Bite Beauty Vigne (P, $24.00) is lighter. Tom Ford Beauty Incorrigible (08) (LE, $49.00) is brighter. MAC Quite the Thing! (LE, $17.00) is similar. MAC Heavenly Hybrid (LE, $16.00) is slightly more plum. Revlon Fuchsia Shock (P, $7.99) is a touch brighter. See comparison swatches / view dupes.