Fiction Rouge Coco Shine ($34.00 for 0.10 oz.) is a pinky-berry with cool undertones. It had semi-opaque color payoff with a light translucency, so the natural lip color will still influence the overall color that you see. It lasted around four hours on me. MAC Lush Life is darker. MAC Scan-delicious is pinker. Guerlain Lou-Ling is similar. Guerlain Pour Troubler is also similar. Guerlain Guet-Apens is darker. See comparison swatches.