Chanel Bel Ami (66) Rouge Coco Shine ($32.00 for 0.10 oz.) is a semi-sheer plum-berry that looks a little rosy, little brown-based when swatched, but on my lips, it appears more like a plum with a hint of red and silver shimmer. The color coverage is semi-sheer, but it applies evenly and smoothly, and it ends up looking like I’m not even wearing lipstick. It’s a little redder compared to MAC Capricious, while it is plummier than Cle de Peau #117 (and sheerer). Rimmel Burgundy is a few shades darker.