Chanel Etole Rouge Coco Lipstick ($32.00 for 0.12 oz.) is a medium-dark berry red with a hint of plum. When worn, it is dark without being overwhelmingly so; it’s a softened dark, if that makes any sense! There is a hint of shine, and the lip color really seems to melt into the natural lip and ends up looking rather natural. It’s a very fitting shade for fall, and I think it is incredibly easy to wear, particularly for thsoe who tend to stay away from darker lip colors. This is dark without being dominating.