Chanel Destinee Rouge Coco Lipstick ($32.00 for 0.12 oz.) is described as “plum.” It’s an ever-so-slightly muted raspberry plum with a healthy shine and semi-opaque color coverage. MAC Craving is a bit darker. Maybelline Bit of Berry is slightly brighter. MAC Positively Dashing is similar in color but has a frostier finish. MAC Red Dwarf is more opaque and darker. Dior Ruby is redder.