Chanel L’Impatiente Rouge Allure Velvet Lipstick ($32.00 for 0.12 oz.) is described as a “deep red-black.” It’s a darkened berry-red with semi-opaque color coverage. There seemed to be a very faint shimmer in it, too. It’s definitely a lot lighter than what it looks like in the tube. MAC Approaching Storm is browner, less berry. MAC Hang Up is similar, just glossier. MAC What Joy is redder. MAC Endless Drama is darker. Guerlain Gigolo is redder. MAC Musky Amethyst is more subdued. NYX Violet Ray is redder.