Chanel L’Amoureuse (47) Rouge Allure Velvet ($35.00 for 0.12 oz.) is a muted, pinky-berry with a satin finish. It had mostly opaque color coverage, but it wasn’t fully opaque. The color applied evenly for the most part, but it didn’t apply as flawlessly as La Malicieuse. The color wore well for four hours, which is about average. It was neither drying nor hydrating. MAC Private Party (LE, $16.00) is more muted, cooler-toned. NARS Never Say Never (P, $25.00) is darker, more muted. See comparison swatches / view dupes.