Chanel La Precieuse (317) Rouge Allure Velvet Matte Lipstick ($34.00 for 0.12 oz.) is a vibrant, medium-dark blue-based red with a matte finish. It had rich, opaque color coverage, and the color glided on evenly and smoothly fairly well. It wore well for seven and a half hours, but it was drying on me. MAC Glam (DC, $15.00) is similar. MAC RiRi Woo (LE, $15.00) is darker, more matte. NARS Dragon Girl (P, $25.00) is also darker. NARS Luxembourg (P, $25.00) is similar. MAC Ronnie Red (LE, $15.00) is similar. MAC MAC Red (P, $15.00) is similar. Guerlain Calligraphy #5 (LE) is pinker. Dior Marilyn (LE, $36.00) is similar. Chanel Rouge Byzantin (LE, $34.00) is less matte. See comparison swatches.