Chanel Conquise (144) Rouge Allure Lip Colour ($35.00 for 0.12 oz.) is softly muted, medium orange with a hint of rosiness and a soft shimmer. It had rich, opaque color coverage that didn’t look heavy and felt lightweight. It applied well and laid down even, smooth color. This shade wore well for four hours on me, and it was lightly moisturizing during that time. Tom Ford Beauty Sweet Spot (05) (LE, $49.00) is slightly darker. MAC Gotta Dash! (P, $17.00) is lighter. MAC Ravishing (P, $16.00) is a touch darker. See comparison swatches / view dupes.