Chanel Belgravia Rouge Allure Lipstick ($32.00 for 0.12 oz.) is described as a “lustrous and vibrant rose.” It’s a limited edition shade from the Knightsbridge collection, which is an exclusive to chanel.com. Chanel says the color “pays tribute to a region of London, rich with history and classic architecture.” It’s a brightened strawberry pink with lighter pink shimmer. The color coverage is mostly opaque, though my lip freckle is still visible. Chanel’s Rouge Allure formula is one of my favorites, and it’s my favorite lipstick formula by Chanel. The formula is long-wearing (this shade wore for five hours), comfortable to wear, and moisturizing. It’s a little less color coverage than I would expect from a Rouge Allure, but it’s not sheer.