Charming #5 is a cool-toned taupe with a purplish cast and a matte finish. Again, it had fairly good color payoff and is a more buildable shade as the texture was so soft that it was a little powdery. MAC Keep Your Cool (P, $21.00) is more shimmery. bareMinerals Exhale (P) is lighter. LORAC Espresso (P) is darker. bareMinerals Vow (P) is lighter. Bobbi Brown Hot Stone (LE, $29.00) is warmer. See comparison swatches.