Given the release of Chanel Plum Attraction Joues Contraste Blush ($42.00 for 0.14 oz.)–a deep red-toned plum-burgundy with subtle golden sheen–we may be seeing stronger color on cheeks this fall. This is a color that will look a little different depending on your skin tone. On cooler skin tones, it’s going to pull a little more plum, while on warmer skin tones, it will pull a little more burgundy. It just has that nuance of undertones that makes it interact with your skin tone in a way that actually works to highlight it.