Baie Rose (89) is a cool-toned, light-medium pink with blue undertones and a creamy, no-shimmer finish. It had semi-sheer color payoff, but it applied unevenly and looked splotchy. The color wore well for two and a half hours on me. Milani Pink Lady (07) (P, $5.49) is more pigmented. L’Oreal Florid Pink (LE, $7.99) is more pigmented, less glossy. Edward Bess First Kiss (P, $30.00) is more pigmented. MAC Petite Indulgence (LE, $20.00) is very similar. Chanel Insolence (P, $32.00) is very similar. See comparison swatches.