Here’s My Number Hold the Line Eyeliner ($17.00 for 0.04 oz.) is described as a “dark chocolate.” It’s a deep, dark brown with warm, orange-red undertones and a matte finish. It had good pigmentation in a single stroke, and it was very creamy and easily applied. It wore nicely for a full ten and a half hours before starting to thin. Bobbi Brown Chocolate is slightly less matte. Urban Decay Demolition is similar. MAC Rich Experience is very comparable. Estee Lauder Blackened Cocoa is darker. Bobbi Brown Mahogany is slightly less warm-toned. See comparison swatches.