Buxom Provocateur Full Bodied Lipstick ($21.00 for 0.13 oz.) is described as a “true red.” It’s a bold, brightened, medium red with very subtle pink undertones and that leans slightly blue. When I swatch it, I see slight blue undertones, but when applied–against my skin tone–it looks slightly warm-toned. Urban Decay F-Bomb is warmer. Edward Bess Eternal Passion is slightly muted. MAC Ronnie Red is bluer. Guerlain Garconne is darker. Dior Diorling is darker, more matte. Buxom Scoundrel is cooler-toned. Make Up For Ever #43 is more matte. See comparison swatches.