Buxom Menace Full Bodied Lipstick ($21.00 for 0.13 oz.) is described as a “rich wine.” It’s a rich, brightened berry-red with cool undertones and very fine ruby red shimmer. It had mostly opaque color with a barely-there translucency that kept it looking more lightweight in comparison to other shades in this formula. The finish was still glossy and luminous, though. It wore well for six hours, and it left behind a berry-ish stain. When I wore it, the formula of Menace was somewhat hydrating. Guerlain Gigolo is a bit darker. Guerlain Orgueil is similar. Giorgio Armani #408 is more muted. Burberry Bright Plum is similar. See comparison swatches.