Centerfold is a pinky-mauve with neutral-to-cool undertones and a luminous sheen. It applied with mostly opaque color coverage, and the consistency seemed a bit more emollient with more slip compared to the other shades. It lasted four hours on me, which is about average, while being incredibly moisturizing. MAC Plumful (P, $15.00) is darker. Guerlain Rendez-vous (LE, $35.00) is shimmery. Chanel Paradis (P, $34.00) is shimmery. Bobbi Brown Wild Rose (LE, $24.00) is darker. Too Faced Razzle Dazzle Rose (P, $21.00) is slightly lighter. See comparison swatches.