Bobbi Brown Ultra Violet Shimmer Wash Eyeshadow ($21.00 for 0.08 oz.) is described as an “electric purple.” It’s a red-toned violet purple with purple flecks of shimmer. MAC Power Boosted is similar but frosted. NYX Violetta is also similar but has gold flecks. Bare Escentuals Boudoir is frosted and lighter. Urban Decay Purple Haze is purpler, a bit darker. Urban Decay Fishnet is brighter, more shimmered.