Bobbi Brown Ultra Violet Sheer Color Lip Gloss ($23.00 for 0.24 fl. oz.) is described as a “sheer violet pink.” It’s a sheer pop of purpled pink with cool, berry-like undertones. This formula is supposed to be sheer, so the color is just right; it’s noticeable but not dominating and lets the natural lip color come through. I couldn’t think of a perfect dupe for the color, though. Illamasqua Move has similar coloring but it’s opaque, so it looks very different.