Amnesia Rose is a muted, rosy plum with a matte finish and subtle warm undertones. It seemed like it would have good color payoff, because the texture was incredibly soft and silky, but it was fairly powdery, so while some of it adhered to the skin, it was prone to dusting and sheering away. Urban Decay Nooner (P, $18.00) is darker. LORAC Mauve (P) is slightly cooler-toned. Chanel Hasard (99) (P, $28.50) is a couple of shades darker. Illamasqua Forgiveness (LE) is darker. Guerlain Boulevard du Montparnasse #5 (LE) is purpler. See comparison swatches.