Gorgeous! This lives up to my high expectations of Bite Beauty Lipsticks. Beautiful colour, non drying and stays put for hours even without a primer. The colour pay-off is fantastic, and it glides onto the lips like butter. I can apply one coat in the morning and it lasts through meals, coffees and life. Can I also say the little box it comes in is absolutely gorgeous? Their packaging is so appealing to me, since it is modern and clean. The ingredients are top notch like all other Bite products, containing the same amount of Reservatrol equal to about five glasses of red wine. Beautiful lipstick AND it's good for you? Honestly, you can't go wrong with this one, ladies and gents!